The brief

Oriflame wanted a commercial for its Natural Balance Shake, aimed at young, health-conscious people in Vietnam who are too busy to eat well.

Our approach

We built the film around three young people with full days: a fashion business manager, a fitness fan and a student. Each has a different kind of busy, and the shake fits into all three days. We wanted it to feel like a life the audience would like to have, without telling them how to live.

Oriflame approved the concept early, which gave us room to try things.

The decision that made it work

We used that room on the camera. Laowa probe lenses let us move through objects and into small spaces. We built a custom rig that kept the product cup fixed in the centre of the frame while the camera moved around it, so the shake stays still while each character's day moves around it. And we cast all-new faces, so nobody on screen is a face the audience already knows from other ads.

The result

Oriflame trusted us to shoot with no one from their side on set, a first for us with a client of that size. The film has been seen over a million times on Oriflame Vietnam's YouTube channel, and it is still one of the strongest commercials we have made.

Who this kind of film is for

Consumer brands with a simple product and a crowded market, where the way the film is shot has to do some of the selling.