The brief

Konox makes kitchen sinks and faucets. They asked us for a short vertical ad for the Lasi faucet, made mainly for TikTok and Reels.

The decision that made it work

Our script opens somewhere a faucet has no business being: out in the desert. We generated that scene with AI, then the film moves into a real kitchen, with a real actor and the real product.

It was one of our first projects using generative AI.

What made it hard

The moment the film leaves the AI world for the real one. If the seam shows, the whole ad looks cheap. The two worlds had to match in light, colour and movement, so the move from the desert into the kitchen reads as one continuous film. We got it there.

Who this kind of film is for

Brands with a bigger idea than their budget: AI for the part that can't be shot, and real people and real product where it counts.