The brief

AIRR LAB, an agency in Singapore, needed a 30-second spot for Abbott's Super Brand Day on Shopee. They wanted to shoot it in Vietnam, where the faces and places sit close to their own market. The agency wrote the storyboard and asked us to bring it to life.

What made it hard

Nobody from the agency or the client was in Vietnam. Every cut of the film had to travel to them, and every round of feedback had to come back, across borders. Getting that exchange to run smoothly was the hardest part of the job.

What we did

It was the same way of working as our Nova Eye commercial, on a smaller scale. We cast the family, found the locations, added our own ideas to the storyboard, then shot and edited the film.

Who this kind of film is for

Agencies and brands outside Vietnam that want to produce here: a local team that casts, scouts, shoots and edits, and keeps you in the loop from wherever you are.